Thanks to an important management from the Bucaramanga Conventions and Visitors Bureau, on November 16th and 17th, the capital of Santander will welcome more than 200 companies from the tourism sector across the continent, which will participate in the most important business roundtable on tourism , ProColombia Nature Travel Mart.
The announcement was made by María Alejandra Sampayo Guerrero, Executive Director of Bucaramanga Convention and Visitors Bureau, who also explained that seven Colombian cities bid to host this event. "Finally, Bucaramanga was able to host, thanks to the articulated process of international promotion in which our infrastructure, our activities on tourism, and other key aspects for the sustainability of the region, have played a very important role, also giving us a better positioning as an important city to host events and meetings at a national and international level".
Likewise, Sampayo pointed out the strategic value that this event will have for Santander. "Our department is one of the main exporters of nature tourism, as we have offers for hiking, bird sighting, agrotourism, caving, etc. And, with ProColombia Nature Travel Mart, we will be able to bring together the most important international buyers of nature tourism in Santander, to show our wide offer in this segment of the tourist market. Not to mention the positive impact these events bring to the city, in terms of hotels, transportation, restaurants and commerce in general", said the director of the Bureau.
Although the stage that will host this international business roundtable has not been determined yet, there are already three options in consideration for this event, which will be one of the 46 events to be held in Bucaramanga and Santander, with an estimated attendance of more than 30 thousand people, thanks to the work and management of the Bucaramanga Conventions and Visitors Bureau.
Who was the jury, who determined the venue for this event?
The qualifying jury that selected Bucaramanga as the host city for ProColombia Nature Travel Mart was composed by important associations such as Cotelco Nacional, Anato Nacional, Fedec, Acotur and Procolombia, who is also the institution that organizes this business matchmakin.
Before this panel of jurors was presented the proposal that the Bureau had been developing for two years, with the support of the Bucaramanga Chamber of Commerce, the Government of Santander, the Mayor of Bucaramanga, the Municipal Institute of Culture and Tourism of Bucaramanga, Cotelco Santander, Acodres Santander and Procolombia, outlining aspects such as the aerial connectivity, hotel capacity, events infrastructure, tourist attractions, among others, with the aim of convincing the rigorous jury.