Bucaramanga Convention and Visitors Bureau is a public/private office founded by the Bucaramanga Chamber of Commerce, Cotelco Santander, Acodres Santander, the Government of Santander and the Municipality of Bucaramanga. It is responsible for the promotion of Bucaramanga, its metropolitan area and the Department of Santander as a main destination for congresses, conventions, events and inceptive trips. It represents the touristic value chain of the region and centralizes the information of the destination offer, to give advice to associations, corporate enterprises , government and sportive entities, universities and other professionals which are interested in making their event in our city.
To contribute to the economic activity stimulation in the territory through national and international promotion and positioning of Bucaramanga, its metropolitan area and the department of Santander as a destination for congresses, conventions, events and inceptive trips that boost competitiveness, contribute to the tourists arrivals growth, increase the hotel occupancy and bring bigger economic benefits represented by the business development in the Productive chain of goods, services and touristic activities, generating direct and indirect jobs, technology transfer, foreign exchange and internationalization.
In 2025, Bucaramanga will be recognized as one of the five best destinations in Colombia to host national and international congresses, conventions, events and inceptive trips thanks to the territorial organization, quality service, differential experiences, articulated work between public and private sectors and the support of Bucaramanga Convention and Visitors Bureau as an industry leader and business generator pole.