Bucaramanga Convention and Visitors Bureau is a public/private office founded by the Bucaramanga Chamber of Commerce, Cotelco Santander, Acodres Santander, the Government of Santander and the Municipality of Bucaramanga.  It is responsible for the promotion of Bucaramanga, its metropolitan area and the Department of Santander as a main destination for congresses, conventions, events and inceptive trips.  It represents the touristic value chain of the region and centralizes the information of the destination offer, to give advice to associations, corporate enterprises , government and sportive entities, universities and other professionals which are interested in making their event in our city.


To contribute to the economic activity stimulation in the territory through national and international promotion and positioning of Bucaramanga, its metropolitan area and the department of Santander as a destination for congresses, conventions, events and inceptive trips that boost competitiveness, contribute to the tourists arrivals growth, increase the hotel occupancy and bring bigger economic benefits represented by the business development in the Productive chain of goods, services and touristic activities, generating direct and indirect jobs, technology transfer, foreign exchange and internationalization.


In 2025, Bu­cara­manga will be rec­og­nized as one of the five best des­ti­na­tions in Colom­bia to host na­tional and in­ter­na­tional con­gresses, con­ven­tions, events and in­cep­tive trips thanks to the ter­ri­to­r­ial or­ga­ni­za­tion, qual­ity ser­vice, dif­fer­en­tial ex­pe­ri­ences, ar­tic­u­lated work be­tween pub­lic and pri­vate sec­tors and the sup­port of Bu­cara­manga Con­ven­tion and Vis­i­tors Bu­reau as an in­dus­try leader and busi­ness gen­er­a­tor pole.